PharmaCause for Veterans™

PharmaCause for Veterans™ helps U.S. veterans access free prescription and over-the-counter (OTC) medications, and medical, vision, and dental supplies.

Many of the veterans returning from Iraq or Afghanistan have no insurance and no prescription coverage. They suffer from chronic and treatable disorders at a rate three-times higher than the general American population. Among young veterans, unemployment is high. Since the start of the Iraq war, the unemployment rate for vets has risen to more than 12 percent in 2011.^[1]

Veterans who register for PharmaCause for Veterans™, answer a few screening questions and upload a prescription can receive medicines and supplies via mail order. The PharmaCause for Veterans™ program is accessed via veteran-focused social media sites and communities such as ArmedZilla, Military.com, Stripes.com and IAVA.org, and other social media and pharmaceutical sites.

PharmaCause for Veterans™ makes it easy for pharmaceutical companies to control and distribute products and information to veterans on any digital channel anytime, anywhere.

Created on Veteran’s Day 2011 (11/11/11), PharmaCause for Veterans™ is powered by One Eleven Software’s SampleServer®, the industry’s leading e-sampling engine.

With PharmaCause for Veterans™, the pharmaceutical industry is coming together to help our service people in their time of need. Because they need us. Because it’s right. And because it’s time.

Join us and start making a difference.

Email Janet Carlson at janet.carlson@oneelevensoftware.com or call 860-672-0043 x111.

One Eleven Software’s e-book, “The New Rules of Sampling”

Want to learn how to make your product samples available via the Internet and smart phones to reach prescribers directly?

Maybe you don’t think you should.

You probably know that the role of the pharmaceutical sales rep is changing dramatically.

At its peak, our industry employed about 102,000 reps.

Today, there are approximately 75,000 reps in the field –- and the number is likely to go lower.

At the same time, fewer doctors are seeing reps.

In fact, only half the number of doctors are accessible to sales reps.

Despite this, giving prescribers product samples is the highest return on investment (ROI) marketing tactic used by pharmaceutical companies.

Electronic sampling – the ability of a prescriber to order samples via the Internet or via mobile phone – is an essential tactic pharmaceutical companies can choose.

These days, more and more pharmaceutical companies are adding electronic sampling to their arsenal of marketing tactics.

Visit this page: http://www.oneelevensoftware.com/samplingbook and we’ll send you download instructions for The New Rules of Sampling, the new e-book from One Eleven Software.

Also, if you have a spam filter, you may wish to add david.esb@oneelevensoftware.com to your spam filter. That way you’ll be sure to receive the instructions on how to download the book.

Best regards,
David Young
President

One Eleven Software and LATHIAN Partnership

One Eleven Software and LATHIAN Offer Integrated eSampling and eDetailing Solutions for Pharmaceutical Companies

Alliance Will Integrate One Eleven’s SampleServer® with LATHIAN’s Solutions

WEST CORNWALL, Conn. & LAKE FOREST, Calif.-One Eleven Software, a leader in the development of software solutions for healthcare providers (HCPs), and LATHIAN, a leader in delivering integrated non-personal promotions to HCPs via eDetailing and multi-channel marketing, today announced a strategic alliance to combine the industry’s leading eSampling solutions with best-of-breed eDetailing solutions.

“Combining our solutions with One Eleven’s SampleServer will help pharmaceutical companies extend their frequent reach to all prescribers.”
“Our partnership with LATHIAN will help pharmaceutical companies extend their sales forces, providing prescribers the product updates and samples they want and need, when and where they demand them,” said Janet Carlson, Chief Executive Officer and Founder of One Eleven Corporation. “Every week, another pharmaceutical or biotechnology company announces layoffs – whether due to the challenging economy, patent expirations, or emerging healthcare reform. The number of sales reps has plummeted from more than 110,000 to less than 70,000. LATHIAN’s eDetailing solutions (mobile, video, and virtual) and One Eleven’s SampleServer eSampling and mobile sampling software will provide pharmaceutical companies the most advanced technologies available to better leverage their sales reps and deliver value to providers.”

“For the past decade, LATHIAN and One Eleven have developed the industry standards for eDetailing and eSampling,” said Quang Pham, President and Founder, Lathian. “Combining our solutions with One Eleven’s SampleServer will help pharmaceutical companies extend their frequent reach to all prescribers.”

About LATHIAN

Since 2000, LATHIAN’s MyDrugRep.com eDetailing Solutions have served thousands of physicians, over 70 life-science companies, and hundreds of brands ranging from global blockbusters to orphan products. By leveraging our proprietary response database of previous eDetailing participants, LATHIAN helps sales forces gain access to “no-see” physicians, as well as reach other HCPs. LATHIAN is a certified veteran-owned business. Visit us at www.lathian.com.

About One Eleven Software

One Eleven Software, a division of One Eleven Corporation, is a leader in the development of software solutions for healthcare professionals. For the past 16 years, One Eleven has proven that healthcare professionals respond to relevant, remarkable marketing – whether online, mobile, real-time, or social. One Eleven Software’s secure sampling tool, SampleServer®, is the leading eSampling toolset in use today by top pharmaceutical companies. One Eleven’s marketing division, Bridge 6, develops digital, mobile and social marketing solutions and services that target healthcare providers to improve the quality of care. One Eleven is a certified woman-owned business. Headquartered in West Cornwall, Connecticut, One Eleven Corporation and its divisions, One Eleven Software and Bridge 6 can be found on the web at www.oneelevencorp.com, www.oneelevensoftware.com, and www.bridge-6.com.

Give Your Reps More Ways to Connect with Physicians

The newest SampleServer^® module lets your reps know when doctors order samples online.

One Eleven Software’s industry-leading, category-defining SampleServer^® e-sampling solution now gives your reps another way to connect with physicians – RepInvolve. SampleServer’s RepInvolve module gives you the flexibility to determine whether you want online orders processed by your fulfillment house or by a sales rep.

These days getting face time with doctors is increasingly difficult. A recent study showed that 52 percent of doctors say, “buzz off” to reps. In addition, more than 65 percent of all sales rep visits are sample drops in which the sales rep does not see the physician. But many doctors want visits from reps – especially specialty reps who understand the science of your product and can have a clinical conversation.

With RepInvolve, doctors order your samples using SampleServer, and the order information is transmitted to your sales reps. Reps can then call on the physicians that they know will welcome their visit, or can have the fulfillment house take care of the order.

Here’s how RepInvolve works:

Dr. Laws is a busy general practitioner with a packed schedule every day. On this particular day, walk-in patients have thrown off his morning schedule, and by lunch he is behind. Patients fill his waiting room and he has a pile of paperwork he must process. While eating lunch at his desk, he checks his email and sees that he has received a reminder to order samples of a drug he has been prescribing for Parkinson’s disease. Dr. Laws responds to the offer, logs onto the pharmaceutical company’s physician portal, and orders a 30-day supply of samples.

Sales rep John Stevens sees that Dr. Laws has ordered samples of the Parkinson’s disease drug. From experience, he knows that Dr. Laws is extremely busy but wants to be kept informed about any label changes on his drug’s products. He calls Dr. Laws’ receptionist and schedules a time to drop off samples and discuss the product. When he visits Dr. Laws, he is able to drop off the samples, describe changes to the product’s label, and invites him to look at the latest e-detail on the product.

About SampleServer^®

SampleServer was designed to help get samples of your product into the hands of healthcare providers. Since 2003, SampleServer has been implemented by pharmaceutical companies small, medium, and large. Designed with leading physicians, SampleServer provides HCPs a convenient, efficient, secure method of ordering samples. It is modular, customizable, and has been designed for ease of installation and ease of use.